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An Unexpected Richmond Property Market Trend?

At Bartlett & Partners we like to ensure that we are dynamic and keeping on top of the local market conditions in Richmond, Twickenham & Teddington - we thought that this one was worth sharing with you.



January has shown some interesting trends when it comes to the property market in the UK, and according to Zoopla there is an increase in the popularity of apartments. Zoopla’s January House Price Index published on 30 January stated that during the first few weeks of this year there was a shift in buyer demand. It is suggested that this ‘clear trend’ for apartments is because ‘buyers are becoming more value-conscious in response to the hit to buying power from higher mortgage rates.’

After a sustained period of time where buyers favoured maximising space, and pushing spending to get as far 'up the ladder' as possible, this will be welcome news to owners of flats within the Richmond Borough.

The facts on price

The heightened interest in apartments is being seen all across the year. Zoopla’s data shows that 27% of new buyers looking for a 1 to 2 bed apartment is up 22% on last year. When it comes to houses, the demand for 3-beds has decreased by 5% from a year ago, but houses are still the most popular type of home in the UK. Another reason for this shift according to Zoopla is in line with the increase in the number of people moving back to cities as well as a desire to purchase properties that are better value for money, especially in this cost-of-living crisis.

It is understandable how price can play a big part in a new buyer’s decision to purchase an apartment over a house, but apartments have other benefits too.


Everyone wants to feel safe and secure in their own home, and the additional security an apartment can offer can appeal to many people, especially those living alone. Modern apartment buildings often have security features such as gated and video intercom access. More luxury apartments may even have a security guard or concierge, which is an added layer of security and gives you peace of mind. Many house owners will have to invest in their own security systems, which can cost significant sums depending on the scale and scope of what they wish to install.

For those wishing to travel for a few months of the year, an apartment tends to be the preferred choice, as they are easier to lock up and leave. Homeowners feel more secure in the knowledge that they potential have neighbours that will be able to keep a eager eye on their home whilst they are away.

Lower maintenance

One of the advantages of living in an apartment is that they require lower maintenance than a house. Many people looking to downsize often direct their search to an apartment, as they know that they will have less maintenance. All properties have a to-do list, but a house does come with a lot more jobs to do.


Apartment buildings often tend to be located close to amenities, therefore provide a certain type of lifestyle. As Zoopla states, there is evidence of people choosing apartments over houses as they move back into cities. It is the advantage of accessibility to what city life offers which is the lure, rather than living in the suburbs and having a longer commute. We recognise the convenience of having our local coffee shop just outside the door!


One of the great things about apartment living is that you instantly join a community with a shared interest. Many apartment complexes have open spaces where residents come together for social events, which is a great way to get to know your neighbours. Some modern apartment buildings come with additional facilities such as gyms, gardens, and some even with a pool - you wont get that in a house of a similar price point!


Time is something that most of us never have enough of and anything that gives you more time has to be a winner! Apartment living is able to give you the gift of time, as you will save time on maintenance, you will probably have a shorter commute, you will have more time to do the things you love. Whether you have been wishing to restart a hobby you can no longer fit in, get back down the gym, or start something knew, having a lifestyle that is able to give you more time is priceless.

Be open-minded

Many new buyers may initially want to focus on houses, but we would say to just keep your options open. Apartment living is not for everyone, but when you are looking for a new home it is best to see every potential property rather than being blinkered in your search. If you would like to see what the Richmond Borough can offer you, please contact us on 020 8614 1441


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